Discover Your Perfect Cocktail at a Grey Goose Event
11 May 2012
Grey Goose is labelled as the world’s best tasting vodka and this summer it’s bringing an innovative campaign to London, aimed at helping cocktails lovers to select a drink that is perfectly to their taste. Every person has a unique taste profile, with a different reaction to each of the five elements of taste: sweet, sour, salty, bitter and umami. In the same way that coffee drinkers know whether they like their latte ‘extra hot’, ‘skinny’ or ‘triple shot’, Grey Goose aims to give cocktail drinkers just the right vocabulary and understanding they need to be able to discover a cocktail that is just right for them.
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