Discover Your Perfect Cocktail at a Grey Goose Event
11 May 2012
Grey Goose is labelled as the world’s best tasting vodka and this summer it’s bringing an innovative campaign to London, aimed at helping cocktails lovers to select a drink that is perfectly to their taste.
Every person has a unique taste profile, with a different reaction to each of the five elements of taste: sweet, sour, salty, bitter and umami. In the same way that coffee drinkers know whether they like their latte ‘extra hot’, ‘skinny’ or ‘triple shot’, Grey Goose aims to give cocktail drinkers just the right vocabulary and understanding they need to be able to discover a cocktail that is just right for them.
Running from May until July, Taste By Appointment will introduce two tools designed to educate cocktail lovers about how to ensure the best possible drinking expereince.
Throughout early summer Grey Goose UK Brand Ambassador, Joe McCanta is hosting a series of fascinating consumer events at some of the finest locations across the country. At each event, guests will be welcomed with a Grey Goose Le Fizz reception and a selection of delicious canapes, before being guided through a series of exciting and surprising taste experiments. With Joe’s expert assistance, each guest will learn how to identify their own personal taste and create bespoke cocktails to match, before enjoying a personal taste consultaiton, during which they will have a cocktail contructed that is perfectly suited to them at that moment. Every guest will leave with a fuller understanding of how to order a cocktail that they can feel confident they will enjoy.
Taste by Appointment consumer events -
• Redhook - 12 May
• Bread Street Kitchen - 22 & 23 May
• Great John Street Hotel – 7th June (*Manchester)
• Tigerlily Hotel – 8th June (*Edinburgh)
• The Savoy - 16 & 17 June
• The Century Club – 26th June
• Hakkasan (Hanbury Plc) - 1 July
• Rhodes Twenty Four- 2 & 3 July
But if you can’t make it to one of these events, you can go on their website at http://www.greygoose.com/ where a web application guides users through four simple questions in order to discover their personal taste. A cocktail perfectly suited to them will be generated from more than 300 exquisitely balanced drinks designed by Grey Goose’s taste experts.